Mavericks Apparel Line to be Launched at Magic

Paris, Milan, & The Boneyard: Long-awaited Mavericks^TM gear coming to a shop near you.
Today is a BIG BIG DAY at Mavericks, and there aren’t even any surfers in the water. It’s because today we announce that our long-awaited Mavericks^TM brand apparel line will officially debut in just a few short days at the MAGIC Marketplace trade show in Las Vegas, from February 17 through 19.

The Stoke: Jeff Clark

“Mavericks was known mostly as a navigational hazard to local fishermen, but to me it was the ultimate challenge. I began surfing Mavericks alone in 1975 and would have welcomed anyone to come join me. But for fifteen years no one came. Every time I chose to paddle out to Mavericks, I had to draw on my deepest power, my commitment, my training and pure love of surfing. I now share that thirst for Mavericks’ raw power with some of the fiercest warriors out there. For me, Mavericks embodies everything I have been looking for in surfing and in pushing myself to the extreme. What goes down out there inspires people from all walks of life to push themselves beyond their limits, to test their own strength and courage. Mavericks is one of the natural wonders of the world that we can all share; it forges a connection between us. It’s a life-changing experience. The Mavericks brand harnesses all this collective power. It is a movement that belongs to everyone, and we’re really stoked to launch the next phase of Mavericks’ evolution with our new apparel line at MAGIC.”

The Show: MAGIC

The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources.  As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community and to fuse diverse trends.

Mavericks^TM will be located within S.L.A.T.E. (Select, Lifestyle, Apparel, Trends, Emergence) — a  40,000 square foot juried fashion forward event to showcase established and emerging skate, surf and street lifestyle brands. This assortment of eclectic and sophisticated brands originating in the skate, surf and street communities is steadily making its way into the mainstream with all the fashion and attitude of the hipsters, artists and musicians who’ve inspired them. S.L.A.T.E brands go beyond a trend and are thoroughly immersed in a culture. They transcend price point and demographic and are now the ones to watch from retail’s global level.  S.L.A.T.E exhibitors will be housed in an environment that truly feels like home – intimate, relaxed and communal. The S.L.A.T.E vibe will be open and airy with simple designs and clean lines. Think studio space in Venice, CA with all the modernity and texture and nature that entails. Booths will be built with all raw materials and woods in their earth tones. The S.L.A.T.E brands will be the natural standout, in a very organic and highly tailored environment.  Various lifestyle elements will be infused into S.L.A.T.E, including a VIP lounge and bar, curbside bbq’s, fan favorite DJ’s, fashion shows, a private concierge and much more.

More information is available at www.magiconline.com.