In 2000, Ladera Skateboards began as an experiment in a high school wood shop class. With nothing more than a rusty jigsaw, a sheet of plywood and a passion for skating, they developed a skateboard that was vastly different from the cookie-cutter decks available at the local skate shops. Adorned with hand-painted art and a shape that merged style with function, the first Ladera skateboard captured an element of individuality and expressiveness that would eventually define the company in its entirety.
Ladera Skateboards is much more than a brand. It’s a tight-knit crew of local skaters from Santa Cruz, California who’ve formed an alliance based on countless skate sessions and endless good times. Over the years, the Ladera Skateboard crew’s grassroots efforts, guerrilla marketing tactics and unique image have helped to build name and increase brand awareness.
Get the low down on Ladera Longboards