Ladera Skateboards

In 2000, Ladera Skateboards began as an experiment in a high school wood shop class. With nothing more than a rusty jigsaw, a sheet of plywood and a passion for skating, they developed a skateboard that was vastly different from the cookie-cutter decks available at the local skate shops. Adorned with hand-painted art and a shape that merged style with function, the first Ladera skateboard captured an element of individuality and expressiveness that would eventually define the company in its entirety.

Ladera Skateboards is much more than a brand. It’s a tight-knit crew of local skaters from Santa Cruz, California who’ve formed an alliance based on countless skate sessions and endless good times. Over the years, the Ladera Skateboard crew’s grassroots efforts, guerrilla marketing tactics and unique image have helped to build name and increase brand awareness.
Get the low down on Ladera Longboards

Go Green with Smart Girls Who Surf

9 Questions with Jennifer Taylor, President of “Smart Girls Who Surf”

Being in the sun isn’t just about having fun — it’s about being safe, smart and protected. As beneficial as Vitamin D is for our skin, it’s even more important to keep our skin well hydrated while blocking the most harmful UVA and UVB rays. Smart Girls Who Surf and Surf-Vival know exactly how important this is to men, women, children, and families, so they created a premium line of earth-friendly sunscreens and products that protect the environment without using toxic chemicals or synthetic preservatives. Staying safe while playing in the sun has never been so fun — and easy!
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Shop Profile – Prooflab

Prooflab, located in Mill Valley, CA, started in 2004 by Northern California ripper Nathan McCarthy. Prooflab provides a wide array of surf and skate products such as Cole, Stretch, Simon, Estrada, Channel Islands, JS, Chilli, Lost, Noe, Mark Richards, Firewire and Xanadu.  It is a unique shop because they carry surfboards from around the world but if you would like a local shaper, Pat Judah will shape a board for you in their shaping room in the back of the shop.
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“The Very Best Of Mavericks” on Fuel TV

Program your VCR, set your Tivo, ask your grandmother to call you, write it down on a sticky note – do whatever you gotta do. But don’t miss “The Very Best of Mavericks” premiering on FUEL TV August 27th, 2009 at 5pm (Pacific). OK fine, we’ll remind you too when the time comes, don’t worry.

Full schedule of showings:

8/27 – 5pm
8/27 – 8pm
8/29 – 7am
8/31 – 5pm
8/31 – 8pm
9/2 – 10am
9/5 – 9am
9/6 – 4pm
9/13 – 7am

Shaper Profile – Stretch Surfboards

William “Stretch” Riedel has been creating distinctive and innovative custom hand built boards for surfing, sailing, kiting, and tow surfing.  Born in Malibu, CA, he was taught to build boards by his father Mike Riedel, a shaper for Velzy Jacobs Surfboards in the 1960’s.  His multitude of craftsmanship and wave riding skills eventually landed him in Santa Cruz where a life changing windsurfing accident in 1988 left him with partial paralysis.  His enthusiasm for progressive wave riding continues daily with technological advancement, team feedback and a passion for building the best boards possible.

Go grab yourself a refreshment of your choice and enjoy the interview and photo gallery from Stretch Surboards factory!
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First Annual Half Moon Bay Big Wave Surfing Film Festival Opens June 17th

First Annual Half Moon Bay Big Wave Surfing Film Festival Opens June 17th

June 1, 2009

PRESS RELEASE

From the spirit of Jay Moriarity to women’s surfing to the powerful presence of Greg Noll, surfing fans are in for a treat June 17-20 when the first annual Half Moon Bay Big-Wave Surfing Film Festival takes place at the Oceano Hotel in Princeton Harbor. Just a stone’s throw away from the Big Wave Surfing Mecca known as Maverick’s.

The Bull (Greg Noll), the legendary big-wave pioneer, will be on the red carpet Wednesday night and introducing his film, “Search For Surf,.” Greg teamed up with storied filmmaker Bruce Brown to document their experiences in California and Hawaii during the early years of the sport. Read more

Santa Cruz has teamed up with Gigjunkie

Kick start your summer with the ultimate Beach Break Live festival experience! GigJunkie is giving away this fantastic prize worth over £2,000 to raise money and awareness for War Child.

This year’s festival is at a secret location on the beautiful North Cornwall coast. So it’s sun and surf by day and at night you will be treated to the sounds of Dizzee Rascal, The Zutons, Mystery Jets, Friendly Fires, Hadouken! Noisettes, LadyHawke, Dan Le Sac Vs Scroobius Pip and many more great bands!

To win 6 festival passes inc. transport, camping gear from Go Outdoors, booze from Red Stripe, Santa Cruz surf gear, gear4 outdoor sounds and more all you need to do is text GIG and your email address to 88010 e.g. GIG joe.bloggs@hotmail.com. Texts cost 25p plus 1 std msg, ALL profits go to War Child.

For more information and to enter for free visit gigjunkie.net/bbl. Gigjunkie is a social network dedicated to fans, gigs, and the promotion of live music. It searches the web for gigs to create the UK’s definitive and independent gig listing.

Gigjunkie is supporting War Child through the organization of a student competition from March to May 2009 to win Beach Break Live festival experiences. Each time a student sends a text to enter the competition, 10p goes to War Child.

Life Is A Wave 2009 Coming to San Francisco – May 14th

Life Is A Wave 2009 Coming to San Francisco – May 14th

Save The Waves Coalition announces its third annual Life Is A Wave benefit event, a yearly celebration of coastal environmentalism through music, art, film, and community activism. Life Is A Wave 2009 will roll in on May 14 from 6pm-midnight, once again at 111 Minna Gallery in downtown San Francisco. The multimedia event will feature live music from several innovative new bands, including Bay Area heavyweights Bayonics, as well as the fast-rising Kapakahi – both known for their dynamic mix of world beats and highly energetic live shows. Opening will be Clif Bar Inc.’s own Dung Beetles, along with DJs M3, OmarEtch, and DJ Paul.

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Rider Profile – Tyler Payne

After both Keith and Tyler got knocked out the first day of the Vans Pier Classic in Huntington Beach, they had a long drive home up Hwy 101 together so to pass the time Keith grilled Tyler with a few questions about his travels, the future of surfing, and his accomplishments.
Tyler Payne Pacifica local

Finding Aloha – The Movie

Finding Aloha marks a cinematic convergence of body and mind. It contains dynamic action footage, some of the most stunning ever to appear on film, but it is also a testament to the human spirit. Armed with both qualities physical prowess and a gentle heart these adventurous athletes find the key to harmony in the Hawaiian island’s. They discover, and nurture, aloha.

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